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Responsive Design: Why you need it and how to do it.

Responsive Design: Why you need it and how to do it.

So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen– but it’s 2016, my friend. Computers come in all shapes and sizes and your site has to look good on all of them. It’s imperative that you keep up, and here's how!

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The Wide World of SEO, or: How to make friends with a search engine

The Wide World of SEO, or: How to make friends with a search engine

So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point...So, how do you get visitors to come to your site?

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Color: Psychology + Cultural Meaning

Color: Psychology + Cultural Meaning

Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy?

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Poké blog Part Two: What does Pokémon Go mean for my business?

Poké blog Part Two: What does Pokémon Go mean for my business?

How can Pokémon Go benefit your business? We're glad you asked! Read more to find out how you can use this popular app to gain foot traffic!

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Poké blog Part One: What is a Pokémon Go?

Poké blog Part One: What is a Pokémon Go?

Alright, guys. It’s time to address the Phanpy in the room. Pokémon Go has taken over all of our lives.

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4 Tips to Develop a Marketing Strategy for the Digital Age

4 Tips to Develop a Marketing Strategy for the Digital Age

What is a "Marketing Strategy" and how do you develop one, you ask? Well, look no further! Emilie has just the helpful tips you need! 

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#TipJarThurs: How do I keep up with my social media while on vacation?

#TipJarThurs: How do I keep up with my social media while on vacation?

Worried about how you'll keep up with your social media while on vacation? Well we have just the tips for you!

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6 Social Media Tools Worth Trying this Month

6 Social Media Tools Worth Trying this Month

Our goal is to find tools that make social media management EASIER and less TIME consuming for our customers. So here are 6 social media tools we think are worth trying this month!

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#TipJarThurs: How long should I make my marketing videos?

#TipJarThurs: How long should I make my marketing videos?

Not sure how long to make your marketing videos? We have just the TipJarThursday video for you!

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4 Ways Social Media is Changing Video Marketing

4 Ways Social Media is Changing Video Marketing

Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing.- BUT social media videos play by different rules than traditional video outlets, and here’s how!

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Let’s Get Nostalgic: 90’s Design Trends

Let’s Get Nostalgic: 90’s Design Trends

Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.

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#TipJarThurs: What is 'content marketing' and how do I do it?

#TipJarThurs: What is 'content marketing' and how do I do it?

Just what is 'content marketing' and how do you do it? We have the answer in this TipJarThurs video! 

 

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Six Steps to Content Marketing Success

Six Steps to Content Marketing Success

While I am not a huge fan of “buzz words,” content marketing is more than just a hot topic right now, it’s a strategic plan. We hear it all the time: Content Marketing is the new way of marketing, but that exactly does that mean? 

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Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

Finding Our Niche: Developing target markets The Story of Red Sage, Chapter 4

When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I had no idea which industry I wanted to specialize in but I developed criteria that would help me stay focused on looking for opportunities to help me identify this market.

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#TipJarThurs: Is design consistency important for marketing materials?

#TipJarThurs: Is design consistency important for marketing materials?

Just how important is consistency in branding and marketing? We have a TipJarThursday video dedicated to this very topic!

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8 Fresh FREE Fonts to Replace those Overused Ones

8 Fresh FREE Fonts to Replace those Overused Ones

While it can be tempting to use the same old familiar font over and over again, why not freshen up that company newsletter, PowerPoint, or memo with a fresh, new, and best of all, FREE font?

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2007-2009: Learning to Walk The Story of Red Sage, Chapter 3

2007-2009: Learning to Walk The Story of Red Sage, Chapter 3

In June of 2007, Red Sage graduated from a home-based business into a real company.

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#TipJarThurs: Is social media more effective than print ads?

#TipJarThurs: Is social media more effective than print ads?

Social Media advertising is a great way to create brand awareness and get your company out there, but if you're wondering if you should replace all of your traditional efforts with social media, you're not alone. Amanda tackles this question in this week's TipJarThursday video.

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Print vs. Online: Where to Spend Your Advertising Dollars

Print vs. Online: Where to Spend Your Advertising Dollars

Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”

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Free Software Alternatives as Good as their Expensive Counterparts

Free Software Alternatives as Good as their Expensive Counterparts

You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals.

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#TipJarThurs: How do I keep my website fresh?

#TipJarThurs: How do I keep my website fresh?

So, you think your website is starting to look a little out-of-date. (It probably is if you've noticed!) Wondering how to keep it looking fresh? We have the answer in this TipJarThurs video!

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How Red Sage Got its Name: The Story of Red Sage, Chapter 2

How Red Sage Got its Name: The Story of Red Sage, Chapter 2

The top question I always get about Red Sage is how I came up with the name. 

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Does my website need to be “trendy?”

Does my website need to be “trendy?”

Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.

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#TipJarThurs: How do I know my online ads are working?

#TipJarThurs: How do I know my online ads are working?

You feel like you're doing everything right - updating your website, posting on social media, running some ads - but don't know if it's working? We tell you how to track that in this week's TipJarThurs.

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Birth of a Company: The Story of Red Sage, Chapter 1

Birth of a Company: The Story of Red Sage, Chapter 1

Once upon a time, a beautiful little business was born and its name was Red Sage…

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#TipJarThurs: Do you recommend any little to no cost advertising options for nonprofits?

#TipJarThurs: Do you recommend any little to no cost advertising options for nonprofits?

If you're a non-profit, this week's TipJarThurs video has some great advice for little-to-no-cost advertising.

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#TipJarThurs: How can I be sure my website is Google friendly?

#TipJarThurs: How can I be sure my website is Google friendly?

Have you been wondering "Is my website 'Google-friendly'?" If you weren't before, you probably are now! This week's TipJarThurs video may be able to help.

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#TipJarThurs: I Need to Budget for Advertising but I Don't Know Where to Start

#TipJarThurs: I Need to Budget for Advertising but I Don't Know Where to Start

Wondering about how to budget for online advertising but just don’t know where to start? You have come to the right place!

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Is Your Site Google Approved?

Is Your Site Google Approved?

“How does anyone ever find your site without knowing your exact domain name?” Admittedly, most everyone already knows the answer to this question. Search engines! – and most specifically Alphabet, Inc.’s ubiquitous Google.com.

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Dear Santa, Shop Local This Christmas

Dear Santa, Shop Local This Christmas

Christmas is right around the corner, and Red Sage wants to spread the holiday cheer by sharing a few ways to promote local businesses during the most wonderful time of year.

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