It’s the critical question every marketing director, specialist or consultant should be asking: How do I create marketing approaches that will lead to results? Well, our Marketing Director, Michelle Stark, has the answer in this month's blog post!
So you’ve designed a website and its perfect. It’s informative, it’s innovative, and it looks pretty spiffy on a computer screen– but it’s 2016, my friend. Computers come in all shapes and sizes and your site has to look good on all of them. It’s imperative that you keep up, and here's how!
So, you’ve just launched your new website, its thoughtful and engaging and the design is absolutely on point...So, how do you get visitors to come to your site?
Ever wonder why most spas choose blue for their interiors? Have you ever felt anxious in a room with yellow walls? Have you noticed how most restaurants use reds in their logos and branding? Coincidence? Think again! These colors have been meticulously chosen based on their studied, psychological influence. Ever heard of Chromotherapy?
How can Pokémon Go benefit your business? We're glad you asked! Read more to find out how you can use this popular app to gain foot traffic!
What is a "Marketing Strategy" and how do you develop one, you ask? Well, look no further! Emilie has just the helpful tips you need!
Worried about how you'll keep up with your social media while on vacation? Well we have just the tips for you!
Not sure how long to make your marketing videos? We have just the TipJarThursday video for you!
Video marketing is a hot topic right now – and for good reason. Video marketing has been steadily increasing for the last couple years but in 2015, it officially took off. Social media platforms give preference to video posts and video marketing has become the next best thing.- BUT social media videos play by different rules than traditional video outlets, and here’s how!
Ah, yes, we recall it well. The 90’s in all its glory was truly a unique period in my childhood. It was a magnificent time of Zubaz pants, Rugrats, the Olsen twins, and the symphonic sound of AOL booting up. Today, we take a special journey back in time and look back at some of the amazing design trends that encapsulate the 90’s.
Just what is 'content marketing' and how do you do it? We have the answer in this TipJarThurs video!
When I first wrote my business plan in 2006, finding a target market was a big piece of my plan. I had no idea which industry I wanted to specialize in but I developed criteria that would help me stay focused on looking for opportunities to help me identify this market.
Just how important is consistency in branding and marketing? We have a TipJarThursday video dedicated to this very topic!
In June of 2007, Red Sage graduated from a home-based business into a real company.
Social Media advertising is a great way to create brand awareness and get your company out there, but if you're wondering if you should replace all of your traditional efforts with social media, you're not alone. Amanda tackles this question in this week's TipJarThursday video.
Most of our marketing customers come to us with very specific budgets they have allocated for advertising. Often, this leads to us making recommendations of how to allocate their dollars in the most effective way. And one of the questions we often get is, “Does traditional marketing still work, or should I be putting all of my money into online advertising?”
You read correctly: There are 100% free software alternatives to well-renowned industry software. I’ve heard a lot of misconceptions about free software, the most common being that they are awful and terribly made. Although this may be true in some cases, there are certainly others that are both high quality and used by professionals.
The top question I always get about Red Sage is how I came up with the name.
Website trends are ever-evolving and while it can be difficult to keep up with all the changes, having an up-to-date website is critical for your business. Websites create value by increasing your visibility online, growing your credibility as a company, and providing timely and useful information to your consumers.
You feel like you're doing everything right - updating your website, posting on social media, running some ads - but don't know if it's working? We tell you how to track that in this week's TipJarThurs.
Once upon a time, a beautiful little business was born and its name was Red Sage…
If you're a non-profit, this week's TipJarThurs video has some great advice for little-to-no-cost advertising.