Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to them.
As a Business Development Associate, networking is a huge part of my job. Oftentimes, the importance of networking is overlooked. However, I once had a great manager tell me “People do business with you because they like and trust you.” The question to follow up on that statement is “How do you get people to like and trust you?” The answer is get out there and let them get to know you.
"How do I show up on the first page of the Google search results?" This is one of the most common questions that I get asked and there is never an easy answer. It's like asking someone how to win at poker. While search engine optimization requires a certain level of skill, there will always be some luck of the draw, too. To minimize your reliance on luck and focus on skill, here are a few universal things to get you started off in the right direction.
I regularly present at seminars where I give business owners advice on how to be more strategic with their marketing efforts.
When you’re developing content – writing – the most important step in the process is not putting words on screen. This remains true no matter what you’re writing about – or for: website content, brochure copy, even social media posts. The most important step in the process is proofreading.
You’ve all seen the TV show Hoarders where people’s homes are overrun with newspapers, odds and ends, empty food containers, and some times dead animals collected over several years. The thought of it disgusts and shocks viewers. And sometimes inspires us to do some spring -cleaning.
Graphic designers often get a similar visceral reaction to a poorly designed, cluttered page.
Communication is simply the transfer of intended meaning, and if you don’t say it right, meaning can be completely lost or simply mean nothing at all. “I’m blind” seemed to mean nothing to those that passed by, but “It’s a beautiful day and I can’t see it” meant everything.
Quick, what internet browser are you using to read this blog post? And don’t tell me it’s Netscape! If you’ve never bothered to notice the icon you click every day to get to Facebook take heed. The internet is a colossal, wonderful, and potentially dangerous place, which is why it’s so important to ensure you’re using a modern web browser.
Customer service isn’t just one of the things we focus on at Red Sage – it’s the only thing. A lot of places say they go above and beyond normal customer service, and many of them probably do.
In my time as a business development associate for Red Sage, I’ve had people thank me for simply answering my phone. And while that’s great, I want them to know they can depend on me for bigger things. I want them to know that I am their partner rather than just another vendor.
Social media is a very valuable tool when used correctly, allowing businesses to interact with customers on their terms. Social media gives businesses the unique opportunity to respond to customers at any moment – when they need help, when they have something good to say, when they need a problem corrected.
For the longest time, the big buzz word in search engine optimization (otherwise known as SEO) has been keywords. To optimize your site, you did keyword research, worried about keyword density (the number of times a keyword appears in the content), and hoped you had optimized for those keywords correctly so that Google would place you at the top of the search engine results. Recently, the SEO game changed.
Each year, I spend a few days in Chicago at the CMS Expo. CMS stands for Content Management System and there are many out there to choose from. Several years ago, we made Joomla our CMS of choice.
Joomla is a free, open-source software that anyone can download and work with. The word Joomla is from a Swahili word, jumla which means ‘all together’ and that accurately describes the Joomla community, with programmers, developers and front-end users all sharing information and ideas.
So many times, the biggest challenge we face when doing website design or graphic design for customers is getting good photographs to use in the project.
The best photos are typically real, as in NOT stock photos.
We saw the difference first-hand when David Higginbotham came to take staff photos of our team for our new website which will launch soon.
I just returned from the Economic Development Association of Alabama Summer Conference where I kicked off the conference with a presentation on how to market your community online. The top five things I talked about:
1. Content is king (and people don't read) - make sure your content is data-heavy and paints a clear picture of all aspects of your community. But don't use paragraphs when you write your content...