Your Email Audience
No one likes to receive spam. By using the permission-based email marketing system from Red Sage Communications, you can avoid having your bulk email campaign labeled as spam. Our email marketing system has a double opt-in feature and a way to opt-out of receiving future emails, which ensures that your email campaigns are going only to those people who want to receive them.
Guidelines to a great email list
Each audience member that you choose for your email campaign should be someone who:
- Has specifically asked to receive emails from you
- Has a business relationship with you
- Has provided his or her email to you knowing that it will be used
- Has bought a product or service from you within the past 18 months
Building your email list
Our user-friendly email marketing system allows you to easily import and export your current house email lists. We also include a sign-in feature that can be placed on your website to help add new customers or members to your mailing list. Once imported, your audiences can be segmented by location, demographics, and more, allowing you to target specific audience members for different email campaigns.
Maintaining your email list
Our email marketing system does most of the maintenance work for you, including:
- Smart import tool eliminates duplicate email addresses
- True Remove service automatically handles opt-out requests
- Your lists are self-cleaning, moving failed emails from the active roster to an error bin
- Your subscribers can manage their own preferences
Need more help?
For more information about building email lists or our permission-based email marketing services, give us a call at 256-560-0098.