Marketing Consulting

While we are experts in all things related to communication, developing effective communication approaches definitely takes a partnership. When we provide consulting services to customers, we typically ask a lot of questions, and spend even more time listening. The more we take the time to understand the industry conditions our customers face, as well as their goals, the better we can craft solutions that provide true results. By taking the time to learn, we create smarter solutions.

Marketing Campaigns

Whether it is coming up with a plan to launch a new brand or announcing a new service line, Red Sage can develop blitz or annual marketing and advertising campaigns that are memorable, consistent, and involve every area of your communications both internal and external including:

Print advertising
Billboards
Direct mail campaigns
Tradeshow campaign themes and tools
Sales staff training materials
Event planning
Customer communication strategies
Employee communication strategies
Market research

Communication Plans

We have developed 12-month communication plans for a number of different industries. What differentiates a plan developed by Red Sage? Details and depth. We start with one or more series of facilitated strategy sessions that include SWOT Analysis, audits of past or current communication efforts, target industry analysis, and competitive analysis. We spend hours conducting in-depth research to identify additional message outlets that could include internal staffing structures and capacity, existing internal databases, external publications, association membership, tradeshows, or other media outlets. We compile our findings and recommend a detailed plan of action that includes several or all of the following:

An annual calendar that provides an overview of all recommended activities and any related deadlines for media submission
A Budget Summary at one or more budget levels
Monthly meeting agendas so customers can carry out plans successfully without further assistance (if they desire)
Detailed descriptions of all recommended activities including reasons for including in the plan, ways to increase effectiveness of each activity, and all related costs.
Contact information for all organizational contacts related to different elements recommended in the plan
Media kits for any advertising outlets recommended
Summary notes from all strategy sessions

Branding

Brand development is far more than just developing a consistent visual look. It also defines how your company should be perceived in the marketplace and could affect the products you offer and the services you provide. There are some brands that are so iconic that you can’t help but feel a certain way when you see them. This perception is based not only on your personal experience of that brand, but also your brain’s unconscious reaction to colors, fonts and images. Red Sage can help you create a strong brand by incorporating logo design, market/competitive research and analysis of competing brands, and the creation of a cohesive visual look.

The staff at Red Sage brings years of branding experience that includes branding for organizations as well as branding for service processes or products. Our branding services include:

Brand Development - developing a new brand identity for an organization, product or service process that often includes design of a logomark and key messaging such as tag line development or main campaign theme development
Branding - taking an existing brand, analyzing its current usage (if any), and developing a plan or campaign to carry out the brand message across products or marketing efforts
Brand Audits - Analyzing the consistency and effectiveness of current branding efforts and making recommendations for more effective and consistent brand usage across an organization and its different branches or departments
Logo design
Visual standards guides for brand usage
Tag line development
Naming a company, product or service

Presentations

Let us help you develop a presentation that is focused and engaging, regardless of length. We have helped individuals and companies develop a variety of print or PowerPoint presentations including:

Sales presentations
Seminars or educational session presentations
Internal corporate communications including budget updates or briefs
Branding presentations