Online Communication Services

Email Marketing

Looking for an inexpensive and personal way to increase sales, introduce new products or maintain relationships with existing customers?  We have a very user-friendly permission-based email marketing service that allows you to easily do all of these.  The email marketing service is great for non-profit organizations and associations as well.

Benefits of Email Marketing

• Email campaigns are significantly less expensive than most traditional advertising
• The ability to create multiple groups allows you to target your marketing efforts
• Click through links increase traffic to your website
• Results from your email campaigns can be tracked
• Sign up forms and social media tools let you integrate your email newsletter into your website and social media
• The system also includes survey tools so you can create and view responses for surveys sent to your contacts

The Basics of Our Email Marketing Service
We provide a flexible email communication system that is easy to use and allows you to develop emails with a wide range of different layouts. Additionally, tools are included that allow you to personalize each email with each subscriber's first name.  Our web-based system is accessed using a standard web browser and your email campaigns are built with user-friendly tools.  We give you all of the training and tools you need to create effective email campaigns and track the results.  You can even create custom surveys through our online email marketing service.

Social Media, Blogs, and More

Actively using Social Media such as Facebook, Twitter, Linked In, YouTube, Flickr, Issuu, and blogs is now necessary for most organizations and businesses. These tools focus on building relationships and establishing an ongoing dialogue with your customers far beyond what traditional communication tools provide. We will teach you how to manage your marketing efforts through the different social media outlets, blogs, and more. This includes focusing on the message and branding you are projecting, as well as showing you how to be reactive to both positive and negative communication from others online. We can help you develop a plan to use each social media outlet as effectively as possible. Additionally, we can walk you through paid advertising options for each. Our Social Media consulting services include:

• Determining which social media and online communication tools are most appropriate for your organization
• Developing a social media plan that plans message types, frequencies and targeted usage for each social media option
• Analyzing existing approaches to social media and helping you adjust your approach to maximize effectiveness

Pay-Per-Click Advertising

Pay-per-click advertising is much like an auction. You choose your keywords, create your ad, and decide how much money you are willing to spend to reach customers. Popular pay-per-click advertising options include:

• Google™ AdWords
• Yahoo!® Sponsored Search
• Microsoft® Advertising

Pay-per-click advertising can be a great tool for your business, because you control your budget and can make changes to a campaign or even stop it as needed. Unlike print or broadcast advertising, you can:

• Adjust your budget daily.
• Make changes to your ad or keywords daily.
• Track the number of impressions and number of clicks.
• Start and stop the campaign as needed.