Red Sage Communications, Inc. is one of Alabama's top full-service marketing and communications companies, and we’re growing! We’re looking for another Marketing Coordinator to join our team. Red Sage Coordinators develop and execute marketing, advertising, public relations, website development and graphic design projects for Red Sage and its clients. Projects may be local, statewide, regional or national in scope. This position reports to the Marketing Director and President, per project requirements.

Duties of the Marketing Coordinator:

• Works with Red Sage team members to develop and execute data-driven strategic communication plans, marketing initiatives and advertising campaigns for Red Sage clients
• Writes and edits copy that supports broad strategic objectives for: marketing materials and print collateral, websites and landing pages, blogs, e-newsletters, social media, or news releases
• Checks and approves creative or production materials including copy, layouts, and production art, and coordinates client approval of said projects
• Negotiates purchase and placement of advertising buys through traditional and social media outlets
• Coordinates and manages client website development projects; conducts analysis of website performance variables using Google Analytics, Google Data Studio and other relevant digital tools
• Identifies best practice data-capture methods for marketing, advertising and web projects, tracks progress and ROI against required benchmarks, and generates high-quality reports with improvement recommendations for Red Sage senior leadership or clients
• Assists Marketing Director in development and execution of Red Sage marketing and sales initiatives
• Assists in maintenance of Red Sage databases including, but not limited to: media contacts, media kits, and sample publications
• Researches and monitors industry trends to proactively share knowledge and provide input and suggestions for Red Sage and clients
• Other tasks as assigned

Required Qualifications

• B.A. in marketing, advertising, public relations, communications, journalism, or a related-field
• High levels of professionalism and confidence; comfortable with public speaking
• Excellent customer service and client-management skills; ability to work independently or within a team
• Able to meet tight deadlines, adapt to changing project expectations quickly and appropriately
• Excellent critical thinking, communications, and writing skills
• Ability to manage large, multi-faceted projects from origination to completion without missing details
• Experience managing social media accounts, and generating creative content to maximize reach and engagement
• Proficient in MS Office (Word, Excel, PowerPoint, etc.)

Preferred Qualifications

• Videography, photography and/or multimedia production experience
• Google Ads and/or Analytics Certification
• Previous experience with marketing data analytics, digital advertising analytics, website management, web and social media analytics
• Familiarity with WordPress, Joomla, CMS platforms
• Previous website programming experience, experience with HTML code and web-based applications
• Previous Salesforce/Pardot experience

Job Type: Full-time

Education: Bachelor's Degree (Required)