Sarah Macaluso is the Director of Client Experience & Strategy for Red Sage Communications, a full-service integrated communications agency based in North Alabama and a Business Alabama Top Rank “Top 15” Advertising and Public Relations Agency. As part of the Red Sage leadership team, Sarah leads the agency’s accounts team to serve clients with excellence, training accounts representatives best practice project management and delivery, and develops results-oriented strategies for a variety of new and existing clients. She has provided senior strategy, creative direction, and developed award-winning multi-channel campaigns and websites for major clients in B2B, economic development, tourism and non-profits.
Passionate about community development initiatives, Sarah serves on the Board of Directors of the Singing River Trail, a 150-mile greenway connecting eight counties of North Alabama through hiking, biking, and walking trails. She also serves as the Public Relations & Marketing Chair for Launch 2035, a regional partnership of community and business leaders in Limestone, Madison and Morgan counties with the mission of strengthening the North Alabama economy. Sarah is a member of the Huntsville Committee of 100’s Young Professionals and recent graduate of Leadership Greater Huntsville’s Management Academy (Class 11).
Before joining Red Sage, Sarah worked as a television broadcast journalist for six years at the CNN affiliate in Tuscaloosa and Huntsville’s WHNT News 19.
“Seek first to understand, then to be understood.” - Stephen Covey
Since 2012 - 2020, Sarah has only missed two or three home Crimson Tide football games... ROLL TIDE!