Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind.
I have a confession to make: I absolutely, positively adore Taylor Swift.
Her concert is the only one I have ever attended where the t-shirt line was longer than the beer line. My fiancé and I may or may not have been (but probably were) the only two adults at the show that did not have a child in attendance with us.
For years, the general rule for designing a website was to use a not-too-tall image, followed by a headline and text whose sole purpose was to attract the attention of a suitor named Google.
It was often frustrating for me because I’d have access to a stunning photograph deserving of a large footprint in the design. Coming from a print design background, I loved using large, striking photography. But a rule also borrowed from the print design world was to keep important text close to the top of a web design or “above the fold.” This phrase harks back to the days when newspapers were king, and top stories went above the folded crease.
There's a well-known quote by Charles Darwin that says:
"It is not the strongest or the most intelligent who will survive, but those who can best manage change.”
Now, I'm sure you're wondering what this has to do with building a website. Well, when it comes to building a website that functions well, looks good, and has a shelf life of more than a couple of years, it's pretty darn accurate.